Brand Bible Service
Designed for individuals looking to become influencers, our powerful Bible Brand Service promises to equip you with the identity needed to set yourself apart from the competition.
Attract, Sell, Wow: Try our service today!
Why you need a Brand Bible now:
Magnetic Attraction.
The right branding can help an influencer attract their key target personas/followers.
Consistency.
Our Brand Bible helps keep your brand consistent allowing it to be more immediately recognisable.
Sell Yourself Better.
When an influencer’s brand identity is cohesive, it increases their perceived value and boosts sales.
Supercharged Focus.
A focused brand helps you aim your influential interests towards your intended audience.
Wow Factor.
A strong brand is the foundation that makes your followers feel excited to hear from you.
Stop Fucking About.
Don’t fiddle for months with your branding, we’ll concentrate on that whilst you make cool content.
What you get in a Highwaymen Brand Bible:
We take a standardised approach to creating brand bibles for influencers and it has been pretty successful, the following is what our Brand Bibles contain.
Brand Identity
Brand History ✔
Present Times ✔
Brand Mission ✔
Brand Vision: Short, medium, & long term ✔
Your Audience: Up to 3 customer personas ✔
Your Competitors: Up to 3 competitor summaries ✔
Brand Identity promises to give you, and people who join your team in the future, an easy to digest synopsis to who you are, who follows you, and who your competition is.
2. Brand Strategy
Brand Architecture ✔
Brand Promise ✔
Brand Personality: Words we are, words we aren’t ✔
Brand Touchpoints ✔
Perfect Customer Journey ✔
Worst Customer Journey ✔
The Highwaymen Six Example ✔
A well-defined and executed Brand Strategy affects all aspects of a business and is directly connected to your follower needs. This Brand Strategy gives you a instantly understandable high-level summary to build upon.
3. Brand Voice
Perfect Tone Of Voice ✔
Poor Tone Of Voice ✔
Communicating Our Benefits: Up to 3 personas ✔
Name & Tagline ✔
This high-level look at your Brand Voice will give your followers a logical feel for what you stand for, ultimately impacting how they will feel about you, and how you communicate your brand values.
4. Brand Visuals
Logo ✔
Logo Placement ✔
Logo Do’s & Don’ts ✔
Typography ✔
Colour Palette ✔
Colour Matching Do’s & Don’ts ✔
Photographic Styles ✔
Digital Logo Assets ✔
With a high-level understanding of how to communicate, our Brand Visual section will help you add the colour and style to your words. Without the specifications in this section, you and your team can’t create a cohesive and powerful brand base.
5. Brand Execution
Social Media Channel Branding ✔
Social Media Post Branding ✔
Email Branding Do’s & Don’ts ✔
Website Branding Do’s & Don’ts ✔
Digital Branding Templates ✔
Establishing a strong and consistent first impression is very important in reflecting a cohesive brand. In the Brand Execution we explore how your brand should be implemented across your various digital channels.
Usefulness.
We asked fellow influencers that we’ve worked with in the past if they could rate how useful they found our Brand Bible Service. Over 89% of the respondents rated our Brand Bible as ‘Super Useful’.